Erreichbarkeit, Gesprächs- und Terminquoten bei telefonischer Erstansprache. Jeder Wert mit Primärquelle, Erhebungsjahr und Methode, neueste Erhebung zuerst.
2,7 %
Quelle: Cognism, The State of Cold Calling in 2026 · Herstellerstudie (Eigeninteresse möglich)
„After a challenging 2025, when industry success rates dropped to 2.3%, the average has now climbed to 2.7%.“ 1,55 Anwahlen
Quelle: Cognism, The State of Cold Calling in 2026 · Herstellerstudie (Eigeninteresse möglich)
„most prospects who are likely to answer an unfamiliar number do so on the very first call, with 1.55 calls now the average needed“ 82 Sekunden
Quelle: Cognism, The State of Cold Calling in 2026 · Herstellerstudie (Eigeninteresse möglich)
„In 2026, the average cold call lasts 82 seconds, according to WHAM data. That’s slightly down from 93 seconds in 2025“ 10 Uhr
Quelle: Cognism, The State of Cold Calling in 2026 · Herstellerstudie (Eigeninteresse möglich)
„According to the WHAM data, the most effective window is between 10am and 11am.“ 44 Telefonaktivitäten pro Tag
Quelle: The Bridge Group, SDR Models, Motions & Metrics: 2025 Research Report · Branchenstudie
„Median total daily activities: 112 (44 phone, 41 email, 19 LinkedIn, 8 text/other).“ 4,1 Gespräche pro Tag
Quelle: The Bridge Group, SDR Models, Motions & Metrics: 2025 Research Report · Branchenstudie
„Phone-centric teams average 56 dials and 4.6 QCs per day vs. email-centric teams at 28 dials and 3.4 QCs.“ 5,4 %
Quelle: Gong, The hidden power of cold calling: Insights from 300M calls (2024-07-18) · Herstellerstudie (Eigeninteresse möglich)
„The average rep only connects with 5.4% of prospects, whereas the top quartile reps connect with 13.3% of their prospects“ 13,3 %
Quelle: Gong, The hidden power of cold calling: Insights from 300M calls (2024-07-18) · Herstellerstudie (Eigeninteresse möglich)
„it takes 19 cold calls for an average rep to get one conversation but only 8 cold calls for a top-quartile rep“ 4,6 %
Quelle: Gong, The hidden power of cold calling: Insights from 300M calls (2024-07-18) · Herstellerstudie (Eigeninteresse möglich)
„the top reps booked more than 3x the meetings compared to the average rep (16.7% vs 4.6%)“ 3,44 %
Quelle: Gong, The hidden power of cold calling: Insights from 300M calls (2024-07-18) · Herstellerstudie (Eigeninteresse möglich)
„Cold calling nearly doubles your email reply rate (3.44% vs 1.81%) even if you don’t connect live“ 2,1 Faktor
Quelle: Gong, Key Cold Calling Statistics: Insights for Sales Success (2021-08-16) · Herstellerstudie (Eigeninteresse möglich)
„Gong data shows a 2.1x higher success rate for salespeople who state their reason for calling.“ 1,5 %
Quelle: Gong, Effective Cold Call Opening Lines: Data-Driven Insights (2018-04-19) · Herstellerstudie (Eigeninteresse möglich)
„Cold calls that opened with this line had a dismal 0.9% success rate (compared to the 1.5% baseline).“ 8 Kontaktpunkte
Quelle: RAIN Group Center for Sales Research, How Many Touchpoints Does It Take to Make a Sale? (Studie: Top Performance in Sales Prospecting) (2025-08-27) · Branchenstudie
„it takes an average of 8 touchpoints to get an initial meeting (or other conversion) with a new prospect.“ 52 Konversionen je 100 Zielkontakte
Quelle: RAIN Group Center for Sales Research, How Many Touchpoints Does It Take to Make a Sale? (Studie: Top Performance in Sales Prospecting) (2025-08-27) · Branchenstudie
„Top Performers convert 52 out of every 100 target contacts compared to The Rest, who convert only 19.“